I design brands and digital experiences that move people — combining strategic thinking with refined aesthetics to help companies communicate with purpose and elegance.
Based in New York · Open to remote worldwide
I'm a creative director with over 9 years of experience helping startups and established brands tell their stories through compelling visual design and strategic brand thinking.
I've worked with clients across fintech, fashion, lifestyle and technology — always with the same philosophy: beautiful design should work as hard as it looks.
Complete brand overhaul for a Series B fintech startup — from positioning and naming to visual identity, website and investor materials. The result was a 3x increase in user sign-ups.
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Working with ambitious startups and established brands to craft identities, digital experiences and campaigns that genuinely move the needle.
Led visual identity and brand strategy projects for Fortune 500 clients, managing teams of 4–6 designers across multiple disciplines.
Designed digital products for global brands including user research, interaction design, prototyping and front-end implementation.
Produced brand collateral, advertising campaigns and print materials for consumer and B2B brands across Latin America and the US.
Full visual identity system: logo, color palette, typography, iconography, brand guidelines and all brand collateral.
Custom website design with full UX strategy, wireframes, high-fidelity mockups and Webflow or WordPress development.
Complete end-to-end brand and digital presence. The full package for startups and businesses ready to stand out and scale.
"Working with Elena was transformative. She didn't just design our brand — she helped us understand who we are and communicate it with confidence."
Have a project in mind or just want to say hello? I'd love to hear from you. I respond to every message personally within 24 hours.